"You only get one chance to launch right. For us it was critically important to have a data-driven understanding of how competitors were already communicating in market and about the visual preferences of our target consumers. Picasso Labs provided a direct and powerful way to pinpoint visual opportunities to help us develop a differentiated and high-impact visual strategy for our market entry that also remains true to our global brand identity."
Consumer & Market Insight Manager Global Haircare, Unilever
"Picasso Labs is an incredible resource that will allow Warner to tell stories through imagery knowing we're on the right path and connect fans and artists with the same goal and vision. We've never had an intelligent mechanism to be sure we're making the right decisions and this provides that missing link."
VP of Digital, Warner Music Group
"Picasso Labs has been a revolutionary platform for us with our Instagram paid & organic content. It has allowed us to easily identify what content is driving engagement & followers and make decisions around what content to produce moving forward. The platform is simple to navigate and helps us make better educated decisions, faster."
Global Director of Online Communications, Farfetch
"Picasso Labs is an exciting new technology company that delivers visual performance insights at scale to help you optimize for any performance metric in question. Analysing large scale visual data helped us uncover key insights that were essential for formulating the client’s content and media strategy."
Head of Digital Insights, Mindshare
"There was a natural fit between our client's needs and the Picasso Labs data solution. The campaign we ran was a huge success with ours and the client’s expectations being superseded. The actionable insights uncovered were invaluable. From this success we have a number of conversations in progress with other select clients as well as looking at how Picasso Labs may become part of our MediaCom standard offering."
Head of Startups & Digital Director, Mediacom
"At M&C Saatchi Mobile, performance is at the heart of everything we do and making our creative development truly data driven has always been a key challenge. Picasso Labs has started to close that loop successfully for us. They have provided valuable, and above all actionable, insights into our creative, which has led to strong incremental campaign performance on one of our largest clients."
Head of Media EMEA, MC Saatchi
This is a new window into the way we think about storytelling in a digital first world. Picasso Labs data helps us to know, before we take the next step, what our audience responds to and helps us tailor each pitch to our buyers in innovative ways that we know will resonate. This will be a part of our strategy on all our projects going forward.
Director, Producer and Designer, Goodmovies Entertainment