Do away with guesswork by leveraging our AI and machine learning technology to understand which visual cues, colors, objects, and themes increase audience engagement.
Performance Marketing
It's not even close: the vast majority of your audience’s opinions and decisions are based on the visual content you put out. Yet, creative development and optimization remain almost entirely subjective and devoid of data. As a result, the why behind visual performance remains impossible to unearth at scale. Picasso Labs’ innovative technology analyzes creatives for over 100,000 visual attributes and applies industry specific image recognition to determine exactly which visual cues drive performance across all your images + videos, on all the channels you care about.
Trusted by
"Everyone has their own idea of what imagery looks good, and what is going to engage an audience. Picasso Labs lets you say, 'You’re wrong' or 'You’re right' about this, and here’s the data to prove it."
Anne Johnson
Senior Social Media Manager, Farfetch.com
Social Media
Paid Social & Paid Display
By combining performance, visual, and audience data, Picasso Labs exposes the visual preferences of your audience and calculates exactly which attributes increase performance metrics you care about in the exact audience segments that matter most.
Email Marketing
Subject line and call to action optimization are only the tip of the iceberg. Step up your email game by measuring what really matters: how consumers respond to every single visual element in your emails.
Web Properties
Having a stunning e-commerce website is no longer enough. Measure the precise impact of every creative decision you make and its impact on favorites, add to carts, and sales.
