Tap into all the publicly-available images & videos shared by your competitors to understand what they’re doing that you’re not, how their strategy is evolving, and what’s resonating with their audience.
Industry & Consumer Insights
With over 1 trillion photos posted in the last year alone, the majority of communication between consumers, brands, and influencers is done through imagery and video. Still, social listening tools rely almost exclusively on contextual data to understand what matters to consumers. By applying visual recognition to images and videos, we tap into why (and when, where, with whom, and how) consumers are communicating about your brand, even when they’re not describing it with words.
Trusted by
"You only get one chance to launch right. For us it was critically important to have a data-driven understanding of how competitors were already communicating in market and about the visual preferences of our target consumers. Picasso Labs provided a direct and powerful way to pinpoint visual opportunities to help us develop a differentiated and high-impact visual strategy for our market entry that also remains true to our global brand identity."
Reshmi Ouseph
Consumer & Market Insight Manager Global Haircare, Unilever
Competitor Tracking
Consumer Insights
Picasso Labs combines contextual and visual data to reveal how consumers in every corner of the world visually represent your brand, your industry, or even a general theme.
Influencer Selection
Influencers don’t buy your product, their audiences do. Analyze influencer historical content to ensure brand-audience fit and make sure you’re not wasting your money on off-brand relationships.
