Creative formatting may not be glamorous, but it’s important and has a measurable impact on performance. Automatically identify formatting issues that can cost you conversions.
Creative Auditing & Best Practice Tracking
Brands produce more image & video content than ever before. Picasso Labs automatically audits all of your visual content for best practices and guidelines unique to your organization. Ensure creative consistency, flag problem areas (whether by brand, team, market, or otherwise), and measure the performance impact of each guideline to make certain you’re consistently telling your most powerful brand story.
In less than three months, a Fortune 500 company with over 300 brands went from auditing less than 1% of their visual content to automatically auditing every image and video worldwide, without hiring a single employee.
"This is revolutionary for our business."
Nandus du Plessis
Global Head of Content, Ab InBev
Format
Content
Manually enforcing creative best practices is immensely time and effort consuming. Picasso Labs continuously scans your creative assets for your custom guidelines so you can focus on telling impactful stories.
Performance
By combining performance data with guideline detection, make certain that the creative guidelines you’ve established are having the positive impact on performance they were intended to.
