Truth be told, Picasso Labs was a happy accident born out of endless optimization and experimentation for my first business, Hatch.co. Through our brutal, no-stone-left-unturned efforts to grow revenue, we started measuring how the content of an image impacted its performance, only to find that marketing performance varied quite significantly based on what was inside each image we showed to our users. We began making decisions about creating, posting, and promoting imagery based on the data we were gathering, and lo & behold, revenue (finally) started going up.
That’s when a group of wiser-than-us investors approached us and kindly pointed out that we were probably in the wrong business, that millions of companies struggle to understand how and why users react to their imagery the way they do. At a time when marketers have never had to be more data-driven to succeed, the creative still remained a mystery to many, and we had accidentally stumbled on a way to gather real, actionable creative insights that led to deeper audience understanding, with performance impact to boost.
We huddled around and decided that a company that gave people cool insights to make smarter creative decisions was exactly the kind of company we wanted to build.
Here are the amazing people building Picasso Labs. Our team has deep roots in technology, analytics, ad-tech, not to mention a killer sense of humor.
Anastasia spent five years at Google. While there, she worked on every ad-tech product under the Google sun and was in charge of New Initiatives, including early-stage partnerships for Google Wallet, Chrome, and Voice. She’s been a nomad all her life and has lived in Bahrain, Vietnam, Hungary, Russia, France, England, and the US. She loves donkeys, is a mediocre tennis player, and once worked on an assembly line. Anastasia graduated from the University of Pennsylvania with a triple major in Psychology, Sociology, and French.
John hails from Intent Media where he developed an A/B testing framework to utilize multiple variables to quickly improve the efficacy of ads. Prior to that, John ran engineering at Real Girls Media, a startup acquired by the Meredith Corporation. John grew up in Brooklyn, NY. He holds a BS in Computer Science from Columbia University, loves Cubano sandwiches, and is by far and away the best Googler in the office.
Noah is a software engineer and graphic designer. He grew up in Colorado playing music and exploring the Rocky Mountains. Noah graduated from the University of Colorado at Boulder with a BS in Mechanical Engineering and has strong opinions about what it means (and does not mean) to be a hipster.
Dale is a software engineer turned growth hacker. He’s a reformed consultant who thrives on A/B testing and data optimization, and who balances his consulting background with his engineering skills to constantly improve the effectiveness of everything we launch. Dale graduated from the University of Pennsylvania with a degree in PPE, loves corgis, and has the most colorful wardrobe on the team.
Matt is a software engineer who hailed from General Electric, where he spent 3 years working as an engineer in their Oil and Gas department. He graduated cum laude from Northwestern University with a degree in Computer Engineering and has lived in Chicago, Atlanta, Boston, and now Brooklyn, NY. Matt has the honor of being the tallest person on the team (quite a feat on a freakishly tall team), always strolls into the office with a book in hand, and is known for his witty use of hashtags in regular conversation.
Anton is a software engineer with a deep background in data & analytics. After 3 years at Goldman Sachs, he spent 2 years at Flurry before its acquisition to Yahoo. Anton graduated with a degree in Computer Science from Cornell University, has the strongest high-five on the team, and has recently earned the coveted title of Picasso Labs’ spinning champion. Oh, and he loves chili.
It’s better to be lucky than good, and we’re fortunate to be backed by Harrison Metal and Index Ventures (who were among the first backers behind AdMob, Etsy, Birchbox, MoPub, Harry’s, Dropbox, and Criteo, among others) and count a dozen execs at top technology companies among our investors.