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Selected as one of Unilever's 50 most innovative marketing companies in 2016.

Smarter Visual Communication

Imagery and video dominate the way brands communicate with consumers, but marketers lack data to understand which imagery is cutting through and, more importantly, why. That's where we come in.

Trusted By The World's Leading Brands

Unilever used Picasso Labs to optimize their digital imagery TRESemmé used Picasso Labs to optimize their digital imagery Sunsilk used Picasso Labs to optimize their digital imagery Tesco used Picasso Labs to optimize their digital imagery Farfetch used Picasso Labs to optimize their digital imagery Warner used Picasso Labs to optimize their digital imagery

Any Visual, Anywhere

Our system automatically pulls in all the images and videos you post or promote on the web, including those your users share.

Marketing Creatives On Visual Social Media And Advertising Platforms
Marketing Creative Tagged For Visual Attributes

Codified In Real-Time

Visuals are automatically tagged based on their contents.

Codified In Real-Time

Visuals are automatically tagged based on their contents.

Marketing Creative Tagged For Visual Attributes

Visual Performance, Quantified

Our system finds patterns and quantifies which creative attributes boost or decrease performance for each channel and audience you care about.

Visual Insights For Facebook Ad Creative

Don't Just Take Our Word For It.

"Picasso Labs is an incredible resource that will allow Warner to tell stories through imagery knowing we're on the right path and connect fans and artists with the same goal and vision. We've never had an intelligent mechanism to be sure we're making the right decisions and this provides that missing link."

Emmy Lovell, VP of Digital, Warner Music Group

Emmy Lovell

VP of Digital, Warner Music Group

"Picasso Labs has been a revolutionary platform for us with our Instagram paid & organic content. It has allowed us to easily identify what content is driving engagement & followers and make decisions around what content to produce moving forward. The platform is simple to navigate and helps us make better educated decisions, faster."

Rachel Waller, Global Director of Online Communications, Farfetch

Rachel Waller

Global Director of Online Communications, Farfetch

"Picasso Labs is an exciting new technology company that delivers visual performance insights at scale to help you optimize for any performance metric in question. Analysing large scale visual data helped us uncover key insights that were essential for formulating the client’s content and media strategy."

Thomas Hirschmann, Head of Digital Insights, Mindshare

Thomas Hirschmann

Head of Digital Insights, Mindshare

"There was a natural fit between our client's needs and the Picasso Labs data solution. The campaign we ran was a huge success with ours and the client’s expectations being superseded. The actionable insights uncovered were invaluable. From this success we have a number of conversations in progress with other select clients as well as looking at how Picasso Labs may become part of our MediaCom standard offering."

Justin Cross, Head of Startups & Digital Director, Mediacom

Justin Cross

Head of Startups & Digital Director, Mediacom

"At M&C Saatchi Mobile, performance is at the heart of everything we do and making our creative development truly data driven has always been a key challenge. Picasso Labs has started to close that loop successfully for us. They have provided valuable, and above all actionable, insights into our creative, which has led to strong incremental campaign performance on one of our largest clients."

Alex Hewson, Head of Media EMEA, MC Saatchi

Alex Hewson

Head of Media EMEA, MC Saatchi

This is a new window into the way we think about storytelling in a digital first world. Picasso Labs data helps us to know, before we take the next step, what our audience responds to and helps us tailor each pitch to our buyers in innovative ways that we know will resonate. This will be a part of our strategy on all our projects going forward.

Morgan Lawley, Director, Producer and Designer, Goodmovies Entertainment

Morgan Lawley

Director, Producer and Designer, Goodmovies Entertainment

Get in touch today.

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