- Interesting Read: Analyzing President Trump in Imagery -

Trusted by the world's leading brands

Unilever used Picasso Labs to optimize their digital imagery Samsung used Picasso Labs to optimize their digital imagery LVMH used Picasso Labs to optimize their digital imagery TRESemmé used Picasso Labs to optimize their digital imagery Tesco used Picasso Labs to optimize their digital imagery Farfetch used Picasso Labs to optimize their digital imagery Warner used Picasso Labs to optimize their digital imagery Sainsbury's used Picasso Labs to optimize their digital imagery Pace Content used Picasso Labs to optimize their digital imagery Lipton used Picasso Labs to optimize their digital imagery Four Seasons used Picasso Labs to optimize their digital imagery ABInBev used Picasso Labs to optimize their digital imagery Atlantic Records used Picasso Labs to optimize their digital imagery Legal and General used Picasso Labs to optimize their digital imagery

Any Visual, Anywhere

Our system automatically pulls in all the images and videos you post or promote on the web, including those your users share.

Marketing Creatives On Visual Social Media And Advertising Platforms
Marketing Creative Tagged For Visual Attributes

Codified In Real-Time

Visuals are automatically tagged based on their contents.

Codified In Real-Time

Visuals are automatically tagged based on their contents.

Marketing Creative Tagged For Visual Attributes

Visual Performance, Quantified

Our system finds patterns and quantifies which creative attributes boost or decrease performance for each channel and audience you care about.

Visual Insights For Facebook Ad Creative

Don't just take our word for it.

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Picasso Labs was selected as one of Unilever's 50 most innovative marketing companies in 2016.

Take the guesswork out of your creative

Picasso Labs is the first visual insights engine that uses AI to understand which imagery works for your brand and why.

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Trusted by the world's leading brands

Unilever used Picasso Labs to optimize their digital imagery Samsung used Picasso Labs to optimize their digital imagery LVMH used Picasso Labs to optimize their digital imagery TRESemmé used Picasso Labs to optimize their digital imagery Tesco used Picasso Labs to optimize their digital imagery Farfetch used Picasso Labs to optimize their digital imagery Warner used Picasso Labs to optimize their digital imagery Sainsbury's used Picasso Labs to optimize their digital imagery Pace Content used Picasso Labs to optimize their digital imagery Lipton used Picasso Labs to optimize their digital imagery Four Seasons used Picasso Labs to optimize their digital imagery ABInBev used Picasso Labs to optimize their digital imagery Atlantic Records used Picasso Labs to optimize their digital imagery Legal and General used Picasso Labs to optimize their digital imagery

Understand the visual preferences of your target audience

Know the visuals that lead to audience response across all your social and paid marketing channels. Explore the visual attributes that boost performance within each audience segment you care about.

Picasso Labs' visual insights tools identify which imagery works and why and informs you of specific visual elements that increase consumer engagement on any channel.

Visual Insights For Facebook Ad Creative

Identify growth opportunities

Capture key visuals that are shared around a specific product, brand, or theme, and identify visual opportunities that are emphasized by consumers but ignored by your marketing team.

Track key competitors and influencers in your industry to isolate their main visual drivers of performance and differentiate your brand in an effective and data-driven way.

Visual Insights Extracted From UGC

Produce more effective creatives

Develop the perfect creative for your target audience with data-driven customer insights. Reduce creative guesswork and cut costs while more effectively engaging your various audience segments.

Picasso Labs provides insights that enable you to develop a highly effective creative strategy with confidence. Incorporate past learnings into future creative development cycles to drive campaign performance.

Growth Chart Made With Visual Content

A solution for every role.

Just a few examples of how Picasso Labs’ visual analytics creates value throughout the marketing organization.

Rachel Waller, Global Director of Online Communications, Farfetch

Rachel Waller
Global Director of Online Communications

Picasso Labs has been a revolutionary platform for us with our Instagram paid & organic content. It has allowed us to easily identify what content is driving engagement & followers and make decisions around what content to produce moving forward. The platform is simple to navigate and helps us make better educated decisions, faster.

Alex Hewson, Head of Media EMEA, MC Saatchi

Alex Hewson
Head of Media EMEA

At M&C Saatchi Mobile, performance is at the heart of everything we do and making our creative development truly data driven has always been a key challenge. Picasso Labs has started to close that loop successfully for us. They have provided valuable, and above all actionable, insights into our creative, which has led to strong incremental campaign performance on one of our largest clients.

Reshmi Ouseph, Consumer & Market Insight Manager Global Haircare, Unilever

Reshmi Ouseph
Consumer & Market Insight Manager Global Haircare

You only get one chance to launch right. For us it was critically important to have a data-driven understanding of how competitors were already communicating in market and about the visual preferences of our target consumers. Picasso Labs provided a direct and powerful way to pinpoint visual opportunities to help us develop a differentiated and high-impact visual strategy for our market entry that also remains true to our global brand identity.

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Schedule a personalized demo with one of our visual experts today to gain actionable insights into your creative performance.