Our system automatically pulls in all the images and videos you post or promote on the web, including those your users share.
Picasso Labs was selected as one of Unilever's 50 most innovative marketing companies in 2016.
"A differentiated and high impact visual strategy for our market entry"
"Actionable insights into our creative, which led to strong incremental campaign performance."
"The missing link. Incredible resource … to tell stories through imagery."
"A revolutionary platform."
"Visual performance insights to help you optimize for any performance metric in question."
"This is a new window into the way we think about storytelling in a digital first world."
Trusted by the world's leading brands
Any Visual, Anywhere
Visual Performance, Quantified
Our system finds patterns and quantifies which creative attributes boost or decrease performance for each channel and audience you care about.
Explore Our Solutions
Don't just take our word for it.
"You only get one chance to launch right. For us it was critically important to have a data-driven understanding of how competitors were already communicating in market and about the visual preferences of our target consumers. Picasso Labs provided a direct and powerful way to pinpoint visual opportunities to help us develop a differentiated and high-impact visual strategy for our market entry that also remains true to our global brand identity."
Reshmi Ouseph
Consumer & Market Insight Manager Global Haircare, Unilever
"Picasso Labs is an incredible resource that will allow Warner to tell stories through imagery knowing we're on the right path and connect fans and artists with the same goal and vision. We've never had an intelligent mechanism to be sure we're making the right decisions and this provides that missing link."
Emmy Lovell
VP of Digital, Warner Music Group
"Picasso Labs has been a revolutionary platform for us with our Instagram paid & organic content. It has allowed us to easily identify what content is driving engagement & followers and make decisions around what content to produce moving forward. The platform is simple to navigate and helps us make better educated decisions, faster."
Rachel Waller
Global Director of Online Communications, Farfetch
"Picasso Labs is an exciting new technology company that delivers visual performance insights at scale to help you optimize for any performance metric in question. Analysing large scale visual data helped us uncover key insights that were essential for formulating the client’s content and media strategy."
Thomas Hirschmann
Head of Digital Insights, Mindshare
"There was a natural fit between our client's needs and the Picasso Labs data solution. The campaign we ran was a huge success with ours and the client’s expectations being superseded. The actionable insights uncovered were invaluable. From this success we have a number of conversations in progress with other select clients as well as looking at how Picasso Labs may become part of our MediaCom standard offering."
Justin Cross
Head of Startups & Digital Director, Mediacom
"At M&C Saatchi Mobile, performance is at the heart of everything we do and making our creative development truly data driven has always been a key challenge. Picasso Labs has started to close that loop successfully for us. They have provided valuable, and above all actionable, insights into our creative, which has led to strong incremental campaign performance on one of our largest clients."
Alex Hewson
Head of Media EMEA, MC Saatchi
This is a new window into the way we think about storytelling in a digital first world. Picasso Labs data helps us to know, before we take the next step, what our audience responds to and helps us tailor each pitch to our buyers in innovative ways that we know will resonate. This will be a part of our strategy on all our projects going forward.
Morgan Lawley
Director, Producer and Designer, Goodmovies Entertainment
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Picasso Labs was selected as one of Unilever's 50 most innovative marketing companies in 2016.
Take the guesswork out of your creative
Picasso Labs is the first visual insights engine that uses AI to understand which imagery works for your brand and why.
Request Demo
Trusted by the world's leading brands
Understand the visual preferences of your target audience
Know the visuals that lead to audience response across all your social and paid marketing channels. Explore the visual attributes that boost performance within each audience segment you care about.
Picasso Labs' visual insights tools identify which imagery works and why and informs you of specific visual elements that increase consumer engagement on any channel.
Identify growth opportunities
Capture key visuals that are shared around a specific product, brand, or theme, and identify visual opportunities that are emphasized by consumers but ignored by your marketing team.
Track key competitors and influencers in your industry to isolate their main visual drivers of performance and differentiate your brand in an effective and data-driven way.
Produce more effective creatives
Develop the perfect creative for your target audience with data-driven customer insights. Reduce creative guesswork and cut costs while more effectively engaging your various audience segments.
Picasso Labs provides insights that enable you to develop a highly effective creative strategy with confidence. Incorporate past learnings into future creative development cycles to drive campaign performance.
A solution for every role.
Just a few examples of how Picasso Labs’ visual analytics creates value throughout the marketing organization.
Alex Hewson
Head of Media EMEA
At M&C Saatchi Mobile, performance is at the heart of everything we do and making our creative development truly data driven has always been a key challenge. Picasso Labs has started to close that loop successfully for us. They have provided valuable, and above all actionable, insights into our creative, which has led to strong incremental campaign performance on one of our largest clients.
Reshmi Ouseph
Consumer & Market Insight Manager Global Haircare
You only get one chance to launch right. For us it was critically important to have a data-driven understanding of how competitors were already communicating in market and about the visual preferences of our target consumers. Picasso Labs provided a direct and powerful way to pinpoint visual opportunities to help us develop a differentiated and high-impact visual strategy for our market entry that also remains true to our global brand identity.
Want to save time & money?
Schedule a personalized demo with one of our visual experts today to gain actionable insights into your creative performance.
Rachel Waller
Global Director of Online Communications
Picasso Labs has been a revolutionary platform for us with our Instagram paid & organic content. It has allowed us to easily identify what content is driving engagement & followers and make decisions around what content to produce moving forward. The platform is simple to navigate and helps us make better educated decisions, faster.